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David Pogue: ‘When Apple Hit Bottom’

In his latest blog column, renowned technology author and columnist (particularly on Apple issues) David Pogue takes a look at where Apple has come in the last 10 years, with a number of humorous posts by technology “experts” that pronounced Apple dead. “Nowadays, Apple is a media darling,” writes Pogue. “The critics like the company’s direction, and so does Wall Street. But it wasn’t always so. This summer marked the tenth anniversary of Apple’s lowest point–a time in 1996 when the company’s profits and products were hitting bottom. Not only was Apple NOT a media darling, it was the dog the media loved to kick. The analysts and columnists were amazingly confident that Apple would not live out the year, let alone the decade. With a little help from the Lexis-Nexis database of all articles from all major publications, it’s my pleasure to present, for your nostalgia pleasure, some of their predictions from ten years ago.”

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