Design interactivity in a flash with Quark Interactive Designer
New component brings the power of Macromedia Flash to QuarkXPress designers
LONDON (MACEXPO) – October 26, 2006 – Designing=20
=46lash layouts without needing to know complex=20
code is now possible within QuarkXPress. Quark=20
Inc. announced today the availability of Quark=20
Interactive Designer, which enables creative=20
professionals to leverage their skills to create=20
rich, interactive content such as interactive=20
tours, online ads, and design-driven=20
presentations using QuarkXPress 7.
Quark Interactive Designer puts added power in=20
the hands of designers by allowing them to design=20
precise and compelling Flash layouts for the Web=20
without needing to know complicated code. That=20
means creative professionals can utilize=20
dedicated features for interactive buttons,=20
animations, movies, and dozens of predefined=20
actions for transitioning pages, playing sounds,=20
sliding objects, and creating interactive menus.
“Quark Interactive Designer creates the=20
opportunity to take the intricate, heavily=20
designed printed work we’ve created for our=20
clients and make it dynamic effortlessly,” said=20
Steve Whittier, partner, vice president, and=20
creative director of Factory Design Labs. “This=20
easy-to-use software tool has single-handedly=20
given us the power to offer more to our clients,=20
all while saving us significant time and money.=20
It’s always cool to find a new program that you=20
can make something with – and then to have fun=20
putting it to use. For us, this software is a big=20
deal. It’s the only one of its kind, and we are=20
already using it on projects.”
Quark Interactive Designer eliminates the need=20
for multiple programs to produce multiple outputs=20
and the hazards of potential conversion issues.=20
Instead, users simply design for multiple=20
channels inside QuarkXPress using the only=20
=46lash-creation application with built-in=20
collaboration features in the industry.
“We see this as a great competitive advantage for=20
our customers,” said J=FCrgen Kurz, Quark vice=20
president of desktop publishing products. “Users=20
design and create a layout once and then easily=20
repurpose content for another format – saving=20
hours of duplicate work and ensuring consistency.=20
But most important, Quark Interactive Designer=20
gives you instantaneous results. It is fun to=20
create thriving Flash designs. You are going to=20
love using this product.”
Quark Interactive Designer enables individual=20
designers as well as corporate, Marcom, and=20
retail groups to create dynamic marketing pieces=20
in-house – all without hiring specialized=20
development staff. Agencies can maximize the=20
creativity of their designers by allowing the=20
same core design group to rapidly design=20
high-quality files in SWF file format without=20
compromising their vision. Additionally, design=20
students finally have one tool to fully express=20
themselves through all channels: print, Web, and=20
interactive presentations.
Availability and price
Quark Interactive Designer requires QuarkXPress=20
7.02 or later and is available as a Universal=20
application for Mac OS and Windows. Quark=20
Interactive Designer is attractively priced at=20
$199 with a special introductory offer of $99=20
until April 1, 2007. Locate your nearest Quark=20
Authorized Reseller in the Americas at=20
www.quark.com/resellers and in Europe at=20
euro.quark.com/resellers, or purchase it directly=20
from the QuarkStore on the Quark Web site at=20
store.quark.com/QuarkStore/.
Educational purchasers of QuarkXPress 7 will=20
receive a copy of Quark Interactive Designer at=20
no charge. If you are an Educational customer of=20
QuarkXPress 7, visit the Quark Web site=20
www.quark.com/education for more information.
To learn more about QuarkXPress 7 and how to=20
purchase or upgrade, visit the Quark Web site at=20
www.quark.com/sales/desktop. A fully functional=20
30-day evaluation version of QuarkXPress 7,=20
including the new Universal release for=20
Intel-based Macs, is available for download from=20
www.quark.com/30days.
About Quark
Quark Inc. (www.quark.com) is an innovative=20
software company providing design, production,=20
and collaboration solutions that are transforming=20
the business of creative communications. Quark=20
has provided award-winning software for=20
professional publishers since its flagship=20
product, QuarkXPress, changed the course of=20
traditional publishing. Founded in 1981,=20
Denver-based Quark Inc. is privately held.
About Factory Design Labs
=46actory Design Labs is the culturally relevant=20
design collective focused on the sports,=20
automotive, and entertainment industries and=20
specializes in creating unique strategic=20
solutions that connect brands and their=20
consumers. Factory Design Labs currently works=20
with Audi of America, Oakley, Intrawest Colorado,=20
Brine, Palmer Snowboards, The Sports Authority,=20
Sony Pictures, Dell, AdamSandler.com, Paramount=20
Pictures, Boa Technology, Optic Nerve, Westword,=20
Copper Mountain, SCARPA North America, SCARPA=20
Italia, and Winter Park among other national and=20
global brands. For more information, visit the=20
company Web site at www.factorylabs.com.