Fred Amoroso, CEO and President of Macrovision has responded to Apple CEO Steve Jobs’ comments on removing digital rights management (DRM) restrictions. In a statement Amoroso said: “I would like to start by thanking Steve Jobs for offering his provocative perspective on the role of digital rights management (DRM) in the electronic content marketplace and for bringing to the forefront an issue of great importance to both the industry and consumers. Macrovision has been in the content protection industry for more than 20 years, working closely with content owners of many types, including the major Hollywood studios, to help navigate the transition from physical to digital distribution. We have been involved with and have supported both prevention technologies and DRM that are on literally billions of copies of music, movies, games, software and other content forms, as well as hundreds of millions of devices across the world.”