Apple has announced it is now shipping Apple TV, an easy to use and fun way to wirelessly play all your favorite iTunes content from your PC or Mac on your widescreen TV, including movies, TV shows, music, photos and podcasts. With Apple TV’s new interface, anyone can quickly browse and view their entire collection of digital media from across the room using the simple Apple Remote. Apple TV easily connects to almost all modern widescreen televisions. Apple TV has a 40GB hard drive to store up to 50 hours of video, 9,000 songs, 25,000 photos or a combination of each and is capable of delivering high-definition 720p output. The Apple TV will begin shipping this week for US$299.