Roxio today released Roxio Crunch, a software application for quickly and easily converting computer-based video entertainment for viewing in the living room through Apple TV. Supporting a broad range of personal video content including DVD-Video, MPEG-1, MPEG-2 and DivX files, Crunch uses powerful compression technologies and straightforward settings to format video for optimal playback. In addition to converting files for Apple TV, Roxio Crunch also enables consumers to view their favorite content on the road with predefined options for output to iPod and the soon to be released iPhone. Roxio Crunch is priced at US$39.99.