TUNEWEAR today introduced its new ICEWEAR iPhone, a silicone case for iPhone that utilizes the company’s patented rib technology for a strong grip. Made of the same high-density silicone used in diving masks, ICEWEAR iPhone protects iPhone from accidental bumps and drops. The case leaves the iPhone multi-touch display unobscured, allowing for complete control and viewing of the screen. They have also added embossed edges around the screen to help prevent scratching. TUNEFILM, a clear protective film that covers the multi-touch display of the iPhone for extra protection, is included free with every ICEWEAR iPhone, which will be available in October 2007 for US$29.95.