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TalkPlus Unlocks the Power of the iPhone

TalkPlus unlocks the power of the iPhone with enhanced mobile 2.0 services

With TalkPlus, iPhone Users Can Have Multiple Numbers and Easily Control
Personal and Business Calls On a Single Device

Services Include Virtual Numbers, Advanced Call-Management Features and
Low-Cost International Calling

SAN MATEO, Calif.–Oct. 17, 2007–TalkPlus, a provider of innovative Mobile
2.0 services, announced today that users of the Apple iPhone mobile digital
device can now sign up for services offered by TalkPlus, including multiple
and global virtual numbers, advanced call-management features and low-cost
international calling, all designed to provide increased flexibility,
privacy and control over the mobile experience.

TalkPlus’ virtual phone-number service enables subscribers to create
additional phone numbers on their mobile phones for placing and receiving
calls. Subscribers can easily manage all personal and business calls from a
single device–eliminating the need to carry multiple phones to use
different numbers for different parts of their daily lives.

TalkPlus phone numbers can be selected from major U.S. metropolitan areas
and international cities in 28 countries. Each number comes with its own
voice mailbox and customizable greeting. With TalkPlus, customers can also
make calls that display the caller ID of any pre-authorized phone number,
such as a subscriber’s office phone, providing true mobility to the
receiving party. In essence, the TalkPlus system can transform the typical
limited-feature mobile phone into a full-featured call-management system.

Now, Apple iPhone users can take full advantage of TalkPlus calling
functions and also use the iPhone’s Safari browser to access their TalkPlus
accounts.

“By enabling TalkPlus features on the iPhone, we’ve given it a whole new
dimension,” said TalkPlus founder Jeff Black. “It’s especially attractive
for mobile professionals and individuals who want to manage a variety of
business and personal calls all from one device,” he added.

“Doctors, lawyers, sales professionals and international travelers are just
a few of the people who have been using TalkPlus to better manage their
communications,” continued Black. “Now we’re excited to make our services
available to those who want to take their iPhones to the next level of
functionality.”

The TalkPlus offer provides one TalkPlus U.S.-based phone number, one
TalkPlus mirror number, low-cost international calling and 200 minutes of
domestic calls. The mirror number lets subscribers take a number they
already own, such as a home or business number, and use it to make calls
from a mobile phone. From now through Dec. 31, 2007, the service will be
free for the first month and $9.99 per month thereafter (excluding
international toll charges).

And by subscribing to TalkPlus’ international number service, contacts in
more than 30 countries can place calls to the iPhone user in the U.S. for
the cost of a local call.

Standard TalkPlus features, which are now also available to iPhone users,
include:

* Low-cost international long distance service enabling users to place
calls to any country from any phone–at significantly discounted rates;

* Visual Voicemail to identify voicemails and quickly jump to a message to
listen or delete;

* Voicemail Screening to listen in as callers leave a message and pick up
the call if desired;

* Call Screening to send specific callers directly to voicemail or a busy
signal;

* Call Transfer to easily transfer to another number while on a call; and

* Conference Calling with as many as 10 people.

To become a TalkPlus subscriber, an iPhone user can sign up using a PC at
(http://www.talkplus.com/) or via the iPhone browser at
(http://iphone.talkplus.com/s). No credit card is required for the free
trial. TalkPlus services are available to AT&T iPhone customers, as well as
other customers of AT&T (formerly Cingular), Sprint, T-Mobile, Verizon and
many other carriers.

About TalkPlus

TalkPlus provides advanced Voice 2.0 services over mobile networks.
TalkPlus subscribers benefit from increased flexibility, privacy, and
control over their mobile experience, all at affordable prices. Mobile
carriers partnering with TalkPlus can offer features to their customers
without extensive infrastructure updates. TalkPlus is a privately held
company based in San Mateo, Calif. and is backed by Menlo Ventures LLC. The
company was founded in February 2004. To learn more, please visit
(http://www.talkplus.com/).

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