HP Expands Professional Photo Printer Offerings for Advanced Amateur
Photographers
SAN FRANCISCO, Jan. 15, 2008 — HP today unveiled at Macworld Expo the HP
Photosmart Pro B8850 Photo Printer, rounding out the company’s growing
portfolio of printing solutions for the advanced amateur market.
The HP Photosmart Pro B8850 Photo Printer enables photographers to create
and publish professional-quality portraits, landscapes, marketing
collateral and other image-rich materials and features several
technological advancements to ensure outstanding performance and brilliant,
predictable color.
Breakthroughs in color management
The HP Photosmart Pro B8850 Photo Printer contains several color management
advancements that simplify the printing experience. The printer is
seamlessly integrated with Adobe Photoshop CS3, enabling users to print
directly from their preferred workflow. The choice is then automatically
synchronized with the color management setting, eliminating issues
associated with “double color management.” This technology also is
available in a free software download for the award-winning HP Photosmart
Pro B9180 Photo Printer.
“HP played an instrumental role in our development of the improved printing
experience of Adobe Photoshop CS3,” said Kevin Connor, senior director of
product management, Professional Digital Imaging, Adobe. “Thanks to design
input from HP, creative professionals can generate their prints more
quickly and easily, while taking advantage of color controls and a unified
printing interface that help provide predictable and consistent prints.”
Additional advancements that ensure consistent color and superior
gallery-quality prints include Electrostatic Drop Detection and closed-loop
calibration. The Electrostatic Drop Detection printhead management system
efficiently self-monitors and self-cleans to keep the printer in top
condition while minimizing waste by cleaning only the individual print
nozzles that require attention. Closed-loop calibration automatically
adjusts print settings to maintain color consistency.
Precise, long-lasting color with HP Vivera pigment inks
An exclusive at this price, the HP Photosmart Pro B8850 Photo Printer
offers truly neutral black-and-white printing with individual HP Vivera
pigment inks — including photo black, matte black and light gray —
eliminating the need to swap out cartridges to print in matte or gloss.
HP’s high-capacity Vivera pigment inks are formulated with exclusive
pigment dispersion Electrosteric Encapsulation Technology, offering an
extensive palette of life-like colors, deep rich blacks and true neutral
grays for fast-drying, color-stable, water-resistant photos with
exceptional fade resistance for more than 200 years.(1) To learn more about
HP photo permanence and durability and to experience a visual demonstration
of HP’s light fade simulator, visit (http://www.hp.com/go/printpermanence).
Media variety for professional prints
The HP Photosmart Pro B8850 Photo Printer allows photographers to print
creative content the way they want on a wide assortment of media, including
HP Advanced Photo Paper, and digital fine art media up to 0.7-mm thick,
including canvas and fiber-gloss, for professional, color-accurate prints
with exceptional image quality and durability that maintain color integrity
and resist fading for generations.(1)
The media portfolio includes HP Hahnem=FChle Smooth Fine Art Paper, HP
Hahnem=FChle Watercolor Paper, HP Aquarella Art Paper, HP Artist Matte Canva=
s
and HP Professional Satin Photo Paper for brilliant prints up to 13 x 19
inches in as fast as 90 seconds.(2)
Commitment to compatibility
HP is dedicated to overall customer experience and offers full-featured Mac
driver support for more than 1,000 HP models across all HP product lines.
=46urthering this commitment, the HP Photosmart Pro B8850 Photo Printer is
Mac OS X v10.5 Leopard compatible out of the box. In addition, the HP
Photosmart Pro B8850 Photo Printer is compatible with Mac OS X v10.3.9 or
higher; G4, G5 and Intel Core.
Additional information about Mac support for the HP Photosmart Pro B8850
Photo Printer is available at (http://www.hp.com/go/mac). The HP Photosmart
Pro B8850 Photo Printer is expected to be available for purchase in North
America in April for $549.(3)
Backed by HP Total Care
HP offers a comprehensive support package for the HP Photosmart Pro B8850
Photo Printer that includes a one-year limited hardware warranty backed by
HP Customer Care, service and support and one-year technical phone support.
With HP Total Care, customers can depend on award-winning service, advice,
learning and convenient support, including eSupport options such as printer
diagnostics and software driver updates; the ability to chat real time with
a support agent; 24×7 toll-free technical support in both English and
Spanish; and, email responses in as fast as one hour. HP’s Customer Care
program provides assistance with installation and ongoing user support to
ensure a great product experience. Support information is available at
(http://www.hp.com/cposupport).
About HP
HP focuses on simplifying technology experiences for all of its customers
— from individual consumers to the largest businesses. With a portfolio
that spans printing, personal computing, software, services and IT
infrastructure, HP is among the world’s largest IT companies, with revenue
totaling $104.3 billion for the four fiscal quarters ended Oct. 31, 2007.
More information about HP (NYSE: HPQ) is available at (http://www.hp.com/).
(1) Based on preliminary display-permanence testing under glass by Wilhelm
Imaging Research. For details, visit (http://hp.com/go/printpermanence).
(2) After first page; see (http://www.hp.com/go/inkjetprinter) for details.
(3) Actual price may vary.