A recent creative international collaboration between HiLo Media
(http://www.hilomedia.com ) (http://www.kinemac.com )and Kinemac
developer yields a unique high-definition tutorial video to orient
new users to the software. Web and viral video production company
HiLo Media recently completed a high-definition 11-minute tutorial
video for Mac OS X 3D Animation software Kinemac. Kinemac developer
Lorenzo Puleo worked tightly with HiLo Media producer Joseph Nilo in
the creation of the video.
Asheville, NC – Web and viral video production company HiLo Media
recently completed a high-definition 11-minute tutorial video for Mac
OS X 3D Animation software Kinemac. Kinemac developer Lorenzo Puleo
worked tightly with HiLo Media producer Joseph Nilo in the creation
of the video.
“It’s great working with an independent developer on a video for
their software. They take great pride in their product, and great
interest in what we do, making our job much easier and very
effective,” said Nilo. “It was even Lorenzo’s idea to put me in front
of the camera for this video as a tutorial ‘host’ that helps move the
video along.” The style of the tutorial might be familiar to fans of
Apple: “White background, black pullover,” mused Nilo, “I hear some
folks at Apple are now calling me iPhone Bob Junior.”
Transcontinental collaboration from the United States with the
Paris-based software company was no issue. “The time difference
worked in our favor,” said Nilo, “I would work while Paris was
sleeping, email off a script or a video proof, go to bed, and awake
to have input and changes in my email box. We kept in contact during
the overlapping hours via iChat.”
Nilo focused on a quick turnaround for the production of the video.
Scriptwriting, high-definition videography, motion graphics, editing,
proofing, and finalizing were all easily accomplished within two
weeks. “Our team takes pride in producing high-quality content
quickly and affordably. Many companies have video on their sites
these days, oftentimes created by themselves. We want our clients to
have professionally-produced content with motion graphics, music, and
voice over that puts their product in its best light.”
The finished video was posted at Kinemac’s website. HiLo Media has
also launched a viral video campaign, releasing the tutorial video as
a podcast in iTunes and to 15 major viral video sites, such as
YouTube, Revver, MetaCafe, Yahoo Video, and AOL Video.
The tutorial video also resides in HiLo Media’s online portfolio with
other successful web video campaigns for companies like Philips USA,
elgato, and digital lifestyle outfitters.
HiLo Media creates high-quality, affordable web videos: Product
Videos, Screencasts, Podcasts, Tutorials, Website Tours, Viral Video
Campaigns. Then videos are delivered via the clients’ websites and
served to the masses via distribution to all the major viral video
sites. (