Excel Software (http://www.excelsoftware.com) has updated
MarketBuddy, a Mac OS X app to automate marketing, to version 2.1.
The upgrade adds advanced features to compare, merge, remove
duplicates and organize contact records.
The tool records the communication history of each email message sent
or news release distributed to PR distribution sites. Users can view
the time-stamped history log of each contact or search the history to
determine which activities are completed and what remains to be done.
The MarketBuddy window has Group, Contact, Document, Email and Setup
panels. Contact records, assigned to one or more groups, store
address, web links, notes plus custom fields, checkboxes and choices.
You can import or export data to any database or spreadsheet. You can
also: organize and store newsletters, press releases and other text
documents; manage email lists with add, remove, collect, clean and
sort commands; individually customize and precisely target batch
email messages with a delivery process that has preview, start, stop
and job persistence.
MarketBuddy costs $195 for the Standard edition or $295 for the Pro
edition. Version 2.1 is a free update for registered users of version
2.0.
The product is available for Mac OS X and Windows (XP or Vista).
MarketBuddy includes the application and examples on CD, printed and
PDF User Guide and integrated help system.