According to BoomBox, a month report from Myxer on mobile entertainment consumption habits, iPhone dominates states across the country, but Android users have closed the gap and have actually surpassed iPhone users in eight states, with seven of them coming from West and Midwest states including Arizona, Montana, Nebraska, New Mexico, North Dakota, South Dakota, and Wyoming.
Myxer is a consumer destination for mobile entertainment and personalization. The results were provided by Myxer’s BoomBox report for January 2010, which also revealed the latest demographic and consumption habits based on more than one million unique Myxer users from Android and iPhone operating system.
This month’s BoomBox report offered a breakdown of content downloads by music genre
Overall, Motorola DROID handsets were the most diverse in terms of downloading different genre types, consuming 64% of their content from the Rock, Comedy, Pop, Country, and Other categories. Conversely, 81% of downloads by the HTC Dream (G1) came from the Hip-Hop/R&B genre; the highest percentage of Hip-Hop/R&B downloads by any Android handset on Myxer.
BoomBox also compared Android handset breakdown in terms of age and consumption habits, where it was revealed that the average woman downloaded more mobile entertainment than the average man across every single Android device, and that Android traffic skews older than the average audience profile seen downloading mobile entertainment from Myxer.
According to Myxer, handset preference by gender showed that Google’s Nexus One being the most popular device among men of all the Android Handsets, with 75% of registered Myxer users being male. In contrast, the Samsung Behold II and the HTC myTouch both comprise the largest percentage of female users on Myxer, with 67% of users on each handset being female.
Since 2005 Myxer has cataloged various data points: age, gender, geographic location, phone model, manufacturer, carrier, as well as the operating system of each handset that initiated a download from its delivery platform that now supports more than seven million monthly unique visitors downloading over 90 million content items from Myxer each month. To download a copy of the full report, or subscribe to the monthly newsletter, visit boombox.myxer.com .