The Sellers Research Firm (that’s me) is still dubious that Apple will release its own line of TV sets. But Piper Jaffray Gene Munster thinks that’s exactly what will happen in the next 2-4 years.
In a note to clients he predicts that Apple will offer an US$2,000 Internet- and content-connected TV. As reported by “AppleInsider” (http://www.appleinsider.com), Munster said he thinks Apple will combine hardware, software and content into a HDTV. When combined with a potential iTunes TV subscription plan priced between US$50 and $90 per month, users would no longer have a need for their monthly cable bill, he added.
Munster thinks an Apple-branded HDTV would “move the needle” for the market, with the hardware maker delivering a product that would serve as the replacement for an entire entertainment center, beyond just the display, notes “AppleInsider.” In addition, the established iPhone and iPod touch brands, along with the upcoming iPad, could bring portability to the TV industry, allowing users to take their content with them and watch it anywhere.
— Dennis Sellers