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Toshiba enters US digital camcorder market with the Camileo

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Toshiba (http://www.toshibadirect.com) has entered the U.S. digital camcorder market with the introduction of its Camileo line. Models range from the pocket-sized S20 to the compact touch-screen H30 and X100. Manufacturer’s suggested retail prices start at US$179.99.

According to IDC, the traditional camcorder market is shifting to HD, as nearly 45 percent of all units shipped in 2009 were HD models and is expected to hit 60% in 2010. The Camileo line supports 1080p Full HD resolution allowing consumers to capture and edit high-quality video, take still camera photos and view them directly on their computer or TV2, says Ron Smith, vice president of marketing, Toshiba America Information Systems, Digital Products Division.

Along with delivering 1080p Full HD resolution, key features of the Camileo line include a 3-inch LCD monitor, YouTube hotkey for instant uploading to the Internet, as well as the ability to take standard SD/SDHC memory cards up to 32GB, giving users up to 12 hours of video at the lowest setting. In addition, users can watch the videos on a big-screen HD TV and charge the camcorders with the included HDMI and USB 2.0 cables.

At two-thirds of an inch thin and 3.5 ounces, the $179.99 S20 (pictured) fits into any pocket. It has 4x digital zoom4 and takes 5 megapixel digital still photos. The compact and lightweight $249.99 H30 is eight ounces, has a 3-inch LCD touch-screen, 5x optical zoom and 4x digital zoom5, and takes 10 megapixel digital still photos.


The high-end X100 ($399.99) is 9.5 ounces, has a 3-inch LCD touch-screen, 10x optical and digital zoom, as well as takes 10 megapixel digital still photos. The Camileo line is now available for pre-order at toshibadirect.com and will be available for purchase at a variety of major consumer electronics and computer stores nationwide on April 19.

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