AMD will do away with the ATI name as it plans to introduce a range of new products incorporating both AMD microprocessor technology and a Radeon graphics tech on the same chip, according to “The Tech Report” (http://techreport.com/discussions.x/19547)
The plan is to replace “ATI Radeon” and “ATI FirePro” with “Radeon” and “FirePro”, along with a “sprinkling” of AMD corporate identity, the article adds. Existing products, including the Radeon HD 5000 series, won’t be renamed. Instead, AMD says the first products to carry the “AMD Radeon” label will be introduced later this year.