Android users are manly-scented, pork-eating, news-reading, bird lovers, while iPhone users are feminine-smelling, chicken-eating, entertainment-reading fish owners. Well, that’s according to data released today by Coupons.com Incorporated that highlights differences between the coupons selected by iPhone users and Android users.
The data was pulled by analyzing coupon usage via the company’s Grocery iQ shopping list application, for the period Jan 1 to July 31, 2010. Grocery iQ is the a shopping list application for the iPhone, iPad, iPod touch and Android that allows users to create, organize and manage shopping lists.
The top coupon in the Body Wash category among iPhone users was for women’s body wash, which was eight times more popular than the same coupon among Android users. Men’s body wash topped the list among Android users.
Chicken was the most popular item in the Dinner Meats category among iPhone users, while pork ribs were most popular among Android users. iPhone users printed or saved the top chicken coupon six times more than Android users.
When it comes to cleaning, iPhone users get down and dirty, while Android users prefer the drop-it-in-and-walk-away approach. The top Household Cleaner/Supplies coupon among iPhone users was for multi-surface cleaner, while Android users gravitated to continuous toilet bowl cleaner.
iPhone users may be literally swimming with the fishes. In the Pet Food: Other category, fish food was the most popular item with iPhone users, who snagged the top coupon 26.2 times more than Android users. Bird food topped the list among Android users.
In the Personal Care category, coupons for baby products were overwhelmingly more popular with iPhone users; these offers were printed or loaded to loyalty cards from iPhones a whopping 41.7 times more than from Androids. Conversely, Android users take care of themselves before tending to baby: this group selected pain relief coupons 2.1 times more than did iPhone users.
One area of common ground among both breeds of smartphone users: they’re increasingly using their mobile devices to rack up savings. The number of coupons accessed from Coupons.com mobile applications increased 232% from January to June as consumers continue to integrate couponing into their routines and adapt it to fit their modern lifestyles.