Shoppers buying the first generation iPads are investing for the long term, reveals Twenga, (http://www.twenga.co.uk), a new-generation shopping search engine.
When searching for an iPad online, Brits are choosing the top 64GB memory capacity by a long way: with twice the visits of the iPad 32GB and the iPad 16GB models.
With the top model chosen, shoppers are also investing in high quality accessories to protect their iPad. Leather is by far and away the most popular choice of Ipad case, followed by neoprene and rubber. Users are also choosing stylish colors for their cases: purple, brown and wood.