Advertising revenue generated from iPad users increased 316% in the third quarter of calendar 2010, as the number of advertisers also grew by 94% per the monthly “MobileMix” report for Sept. 2010 from advertiser Millennial Media, as reported by “AppleInsider” (http://www.appleinsider.com).
Millennial Media says iPad impression growth in the third quarter increased 156 percent, while ad requests on the Apple tablet grew 63% month-over-month in September alone. The iPad is the second-largest “connected device” tracked by Millennial Media, trailing only the iPod touch.
The iPad surge helped Apple’s iOS mobile operating system see a 10% overall increase in ad impressions for the third quarter of 2010, notes “AppleInsider” (http://www.appleinsider.com). STill, iOS lagged behind rivals Android, which saw impressions grow 37% for the quarter, and RIM’s BlackBerry, which increased 18%.