iTunes (and Apple) will be increasing the length of music clips on their system from 30 seconds to 90 seconds, reports “Symphonic Distribution” (http://symintranet.com/blog/?p=3273).
“We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States,” Apple said. “We believe that giving potential customers more time to listen to your music will lead to more purchases.”