This week, Apple is reportedly set to announce its first European partners for iAd, reports “paid.Content.org” (http://paidcontent.org/article/419-apples-iad-first-european-brands-to-be-named-this-week1/). The news follows on the heels of last week’s deal to take iAds to Japan, in partnership with Japanese agency Dentsu.
iAds combine the emotion of TV advertising with the interactivity of Internet advertising, according to Apple CEO Steve Jobs. Apple has iAd commitments for 2010 totaling over US$60 million, which represents almost 50%of the total forecasted US mobile ad spending for the second half of 2010, says Jobs.
He says that iAds, which are built into iOS 4, allow users to stay within their app while engaging with the ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes content.