Apple would have a “relatively good chance to succeed” if it tried to take on Sony and Microsoft in the video game console market, according to Electronic Arts Vice President Patrick Soderlund, who fielded questions from “CVG” (http://www.computerandvideogames.com/article.php?id=278837) about the future of the games industry and those competing in it.
He said that anyone else but Apple would find it very hard to compete with PlayStation and Xbox. “CVG” asked Soderlund what would happen if Apple were to make a move into mainstream gaming and tried challenge the big two with a console of its own.
“If it was anyone but Apple, I’d say that’s going to be very hard,” he replied. “I still think it’s going to be extremely hard for them but they’ve surprised many people before. Look at what they did with the iPhone, right? They are a truly brilliant company so I would give them a relatively good chance to succeed if they tried.”