The iPad is so popular there’s an increasing wave of two or more iPad households, according to the YouGov research firm (http://today.yougov.co.uk/sites/today.yougov.co.uk/files/Tablet_ownership_in_households.pdf), as noted by “9to5 Mac” (http://www.9to5mac.com/43762/yougov-survey-shows-rise-of-the-two-ipad-household ). According to the study of 1,674 Brits, 17% iPad owners say there’s more than one of the Apple tablets in their household.
Thirty-seven percent of iPad owners said their household has multiple iPads because their partner uses theirs. Seventeen percent say yet another member of their household uses their tablet, and 18% say their children use it.
Despite this, 19% of those surveyed are considering purchasing another tablet in the future and 16% are uncertain. Among iPad owners, 71% said they’d buy another of the Apple tablets.
And in another YouGov study of 1,997 British online adults shows that many among them planned ahead to avoid the high-street crowds, instead choosing to go online for Christmas gifts. A substantial minority opted for online “digital voucher,” which, by allowing the recipient “instant” downloads of their chosen gift, aim to simplify the present-buying process even further.
Forty-seven percent said they would be buying Christmas presents online this year. And 27% said that more than half of their Christmas shopping would be done online.