The launch of News Corp’s iPad newspaper, “The Daily,” has been pushed back, and now it seems the publication won’t be running Apple’s iAds.
Instead, News Corp. will sell all its own ads, powered by Medialets’ multimedia and analytics technology, reports “Advertising Age” (http://macte.ch/SMQto). Among the initial advertisers are Macy’s, Verizon Wireless, Land Rover, Pepsi Max and Virgin America, the article adds.
Ads combine the emotion of TV advertising with the interactivity of Internet advertising, according to Apple CEO Steve Jobs (now on a medical leave of absence). He adds that iAd, which is built into iOS 4, allows users to stay within their app while engaging with the ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes content.
Developers who join the iAd Network can incorporate a variety of advertising formats into their apps. Apple will sell and serve the ads, and developers will receive 60% of the iAd Network revenue, which is paid via iTunes Connect. iAds require iOS 4.