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3D Blu-ray disc popularity to explode

It’s been a while since I took the time to lament the lack of Blu-ray (which Steve Jobs has called a “bag of hurt”) on the Mac. So it’s time for another lamentation with good news of sales on the Blu-ray front.

But IHS Screen Digest says 3D technology is about to find a real foothold among fans of Blu-ray discs. Some 3.2 million homes this year will have the equipment needed to watch Blu-ray discs in 3D. That a 305% increase over last year.

The 3D discs can be played on Sony’s PlayStation 3 consoles as well as 3D-enabled Blu-ray players. Studios will release about 65 titles on 3D Blu-ray this year, IHS says. That total will include 15 from Disney such as “Tron,” “Beauty And The Beast” and “The Lion King.”

As a result, the research firm predicts that US consumers will spend US$160.8 million this year on discs that provide 3D images to 3D-enabled TV sets. IHS figures that consumers will buy 5.7 million 3D discs at an average of $28.33 a pop. That contrasts with $28.4 million last year based on 900,000 discs selling for $31.09 apiece. The big reason for the increase is that 3D is catching on with early adopters. IHS adds that 3D discs are catching on in the UK, Germany, and France.

Now imagine being able to watch 3D Blu-ray discs on your Mac. That would be a sweet addition. Or perhaps Apple is saving that feature for the rumored, Apple-branded HDTV.

— Dennis Sellers

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