Apple has released a software update for the Apple TV that adds the ability to purchase TV shows from iTunes and stream shows that have already been bought. Users can download and install the update directly from the latest gen Apple TV.
The Apple TV update also adds support for the Vimeo site. You can browse and play videos from Vimeo, access your video inbox, and mark videos you want to watch later. Apple has also expanded the “Purchased” section of the iTunes Store as accessed via a Mac, PC or iOS device to include re-downloads of purchased TV content.