New data from Jumptap (http://www.jumptap.com/STAT), which specializes in targeted mobile advertising, shows that consumers in the South and Southwest tend to be Android-biased compared to the rest of the country, while those in the Midwest and Northeast lean towards iOS.
California, Texas and Florida over-index for Android use and states in New England and the Midwest over-index for iOS use. Blackberry use, which over-indexed in New York, was also included in the geographic data. This new data establishes an evolving narrative of a North vs. South divide in the ongoing battle of the two top mobile operating systems.
The results are revealed as part of Jumptap’s monthly data report, Mobile STAT (Simple Targeting & Audience Trends), which is based on data for the first half of 2011 from the over 83 million unique users on the Jumptap mobile ad network. The report also showed that Android continues to hold the top spot in terms of overall share (with iOS coming in a close second), but that iOS ads continue to outperform ads on other operating systems.
“Our advertisers are requesting the most granular data available on mobile users so they can create the most targeted campaigns,” says Paran Johar, chief marketing officer for Jumptap. “This new data reveals some interesting patterns for advertisers to consider when targeting consumers using Android devices vs. iOS devices.”