Apple trailed Aston Martin, developer of iconic sports cars, as the coolest brand as rated by CoolBrands (http://www.coolbrands.uk.com/), a company that “canvasses the opinions of experts and consumers to produce a barometer of Britain’s coolest brands, people and places.” Apple topped the “General Technology” division.
About Apple, CoolBrands says: “Sleek, stylish design combined with powerful, groundbreaking technology make Apple’s unique products iconic must-haves around the world.” Also in the top 10 cool brands were Harley Davidson, Rolex, Bang & Olufsen, Blackberry, Google, Ferrari, Nike and YouTube.