The common theory is that the iPad is killing personal computer sales. Actually, that doesn’t seem to be the case. It’s killing PC sales on some levels, but not Macs.
In fact, two CitiGroup surveys conducted November, before the iPad 2 was released, at least hints at the possibility that tablet popularity increases receptivity to other gadgets. In a November 2010 survey (before the iPad 2 was released) 3% of survey respondents said they owned a tablet.
In a new survey by Citigroup, that number jumped to 18%. Interestingly, computer ownership also jumped, from 62% to 81%. And smartphone ownership increased from 28% to 59%.
Instead of cannibalizing computer sales, the iPad may actually be making more folks more comfortable with technology. That means more Mac and iPhone sales.
Peecees? Well, not so much.
— Dennis Sellers