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Teens a perfect audience for Apple’s attention

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Thirty million U.S. teens aged 13-19 wield more than $200 billion in buying power and represent the “perfect storm” for marketers, according to Research and Markets (http://www.researchandmarkets.com). Obviously, is an age group of great interest to Apple.

Teens are receptive to cutting edge, creative products and advertising, says Research and Markets. This, of course, makes them a natural for Apple products and services.

— Dennis Sellers

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