When the Harry Potter movies showed readers enjoying moving images and interactive content in the magical newspaper “The Daily Prophet,” audiences were wowed by the premise of what “magic” could do. In the real world, Magzter, a New York based digital startup, is playing the role of magician to the magazine publishing industry.
The company says it’s providing a platform that enables magazine owners to embed multimedia clips and interactive content within their publications that’s free for publishers to use. By signing up on Magzter, publishers can make their titles available on Apple’s iOS and Google’s Android powered devices, as well as be available on the web.
Editors can embed multimedia clips and interactive content through a self-service process. Magzter 1.1.1 is available worldwide through the Apple App Store (http://www.itunes.com/appstore/).