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China overtakes US as world’s largest smartphone market

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According to the latest research from Strategy Analytics (http://www.strategyanalytics.com), smartphone shipments reached a record 24 million units in China during the third quarter of 2011.

Smartphone shipments reached just 23 million units in the United States. China has overtaken the United States for the first time to become the world’s largest smartphone market by volume.

Smartphone shipments grew 58% sequentially to reach a record 23.9 million units in China during Q3 2011, according to Linda Sui, analyst at Strategy Analytics. In contrast, smartphone shipments fell 7% sequentially to reach 23.3 million units in the US. This means that China has overtaken the United States for the first time to become the world’s largest smartphone market by volume.

“China’s rapid growth has been driven by an increasing availability of smartphones in retail channels, aggressive subsidizing by operators of high-end models like the Apple iPhone, and an emerging wave of low-cost Android models from local Chinese brands such as ZTE,” says Tom Kang, Director at Strategy Analytics. “Nokia currently leads China’s smartphone market with 28% share, while HTC heads the United States smartphone market with 24% share.”

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