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Apple sued again for misleading adds — Siri-ously

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Another day, another lawsuit. A Regina (Canada) law firm has launched a proposed class action lawsuit over what it claims are “misleading messages” about Siri, the voice activated personal assistant, reports the “Ottawa Ciizen” (http://macte.ch/7JIp3).

The suit, filed in Regina by Merchant Law Group, notes a press release introducing Siri lauded it as “an intelligent assistant,” the article adds. After buying an iPhone 4S, Regina resident Catlin Hendriks — – the only named plaintiff at this point — claims Siri didn’t work as advertised.

This is the third such lawsuit; the two others are based in the U.S. Earlier this week a new suit was filed in a U.S. District Court by a California resident named David Jones, who argues that Apple oversells Siri’s abilities in advertising and TV commercials, reports the “L.A. Times” (http://macte.ch/lRYqh).The lawsuit claims using Siri isn’t that easy, seeks financial “relief and damages” for Jones and other iPhone 4S owners.

“Through its nationwide multimedia marketing campaign, Apple disseminates false and deceptive representations regarding the functionality of the Siri feature,” the suit alleges. “For example, in many of Apple’s television commercials, consumers are shown using Siri to make appointments, find restaurants, and even to learn the guitar chords to classic rock songs. In its advertisements, Apple depicts these tasks as easily accomplished ‘just by asking’ Siri.”

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