Mobile ad network Millennial Media (http://www.millennialmedia.com) says its latest figures Apple remained the leading manufacturer on our platform and the iPhone was the leading individual phone. The report also notes that:
° Android was the leading OS on our platform with 49% of the total impressions (and 14 of the top 20 phones).
° Samsung was the second leading manufacturer, and had four of the top 20 mobile phones on the MM platform.
° “Non-Phone Connected Devices” (tablets, MP3 players, e-readers, etc.) increased 33% quarter-over-quarter and made up 20% of all impressions on the Millennial Media platform.
° Gaming was the top app category on the platform and grew 10% quarter-over-quarter.
° Mobile video views increased 958% year-over-year.