A May survey of 2,893 consumers ChangeWave research group (http://www.changwave.com) shows the iPad continuing to dominate consumer buying habits of tablets going forward. The only other manufacturer showing signs of momentum is Samsung.
Seventy-three percent of planned tablet buyers report they’ll purchase an iPad. Amazon (8%) remains a distant second, followed by Samsung (6%). The latter, though still in single digits, has managed to double its share of purchases since last quarter and is the only other manufacturer besides Apple showing signs of market strength going forward.
A key ChangeWave findings is the diminishing strength of Amazon in the tablet market. The research company says the Kindle Fire launch in November 2011 was highly successful, but the number of tablet purchases planning to buy a Fire has dropped from 22% in November 2011 to 85 in May 2012.