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Millward Brown: Apple is most valuable global brand

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Apple is the most valuable global brand, worth approximately US$183 billion, according to a new study — as reported by “Macworld UK” (www.macworld.co.uk) by the Millward Brown (www.millwardbrown.com/) research group.

How does Microsoft compare? The study has the Big M in fifth place with a value of approximately $76.7 billion.

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