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Target announces support for iOS 6’s Passbook feature

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Target has announced its support for Passbook in iOS 6 on the iPhone and iPod touch. Passbook offers a way to get all your passes in one place. Target guests who receive Target Mobile Coupons can now send, store and access those coupons in Passbook.

“We’re thrilled to bring our guests the ability to use Target Mobile Coupons via Passbook on their iPhone and iPod touch,” says Phil McKoy, vice president, Target.com and Mobile Experience. “Passbook marks an exciting step forward as Target continues to seek the most innovative ways to deliver a great shopping experience to our guests.”

The Target app, where guests can now receive Target Mobile Coupons, is available for free from the Apple App Store.

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