A new survey from ChangeWave (www.changewave.com) shows the iPhone 5 has sparked an unprecedented wave of buying with consumers gobbling up the latest Apple smart phone at record rates.
“Despite the media attention surrounding both the Apple Maps issue and the Apple Lightning port issue, neither has had an impact on the massive numbers of buyers queuing up to buy the iPhone 5,” says said Dr. Paul Carton, ChangeWave’s vice president of Research. “Rather, the survey results show both issues hardly rank as bumps in the road.”
To gauge overall demand for the latest Apple smart phone model the research group asked consumers how likely they were to buy one in the future. The survey results show an unprecedented degree of consumer interest, with one-in-three consumers (32%) saying they’re “likely” to buy the iPhone 5 in the future, 19% say “very likely,” and 13% “somewhat likely.”