According to PiperJaffray’s latest report on the preferences of American teens, Instagram has leapfrogged Facebook and Twitter in popularity among teenagers. According to the report, 30 percent of U.S. teens named Instagram the most important social network, while Facebook and Twitter were chosen by 23% and 27%, respectively.
Especially Facebook has recently lost popularity among younger audiences. A year ago, 33% of teens had named it as their favourite. Many saw Facebook’s acquisition of Instagram as an attempt to re-connect with the youth. If that was the case, Instagram appears to have been a good choice. Today’s chart is courtesy of Statistica (http://tinyurl.com/ogda87e).