Link-Assistant.Com says Moz’s Page and Domain Authority stats (PA/DA) have been integrated into SEO PowerSuite tools. From now on, SEO PowerSuite users will be able to use PA/DA to analyze SEO authority of any domain or page.
What’s more, users will be able to choose between PA/DA and Google PageRank to calculate Domain Strength, Keyword Difficulty, Link Penalty Risk, and Link Value in SEO PowerSuite. In October 2014, Google announced that it wouldn’t be updating Toolbar PageRank, so it has become a top priority for SEO data providers like SEO PowerSuite to find an alternative to PageRank to keep providing accurate SEO data, says Erin Madison, User Experience Manager, Link-Assistant.Com.
Moz’s Page and Domain Authority are popular metrics to estimate the SEO “strength” of any website and compare one site to another. Based on numerous link metrics — linking root domains, number of total links, link popularity, link trust, etc. — PA/DA scores can be a good substitute to Google PageRank in SEO analysis, says Madison.