Japan Post Group, IBM and Apple have announced an initiative aimed at improving the quality of life for millions of Japanese senior citizens.
Built on the global partnership Apple and IBM announced last year, the new initiative will deliver iPads with IBM-developed apps and analytics to connect millions of seniors with services, healthcare, community and their families. After piloting iPads and apps custom developed for the elderly, Japan Post Group will expand the service in stages with the objective of including four million to million million customers in Japan by 2020. Today more than 33 million seniors make up about 25% of Japan’s population, projected to grow to 40 percent over the next 40 years.
“We are joining with two of the world’s most respected leaders in technology to bring our elderly generation into the connected world, expand our businesses by deepening relationships, and discover new ways to strengthen the fabric of our society and economy,” says Taizo Nishimuro, CEO of Japan Post Group.
The initiative includes:
° iPad and its built-in apps, capabilities and features including FaceTime, Messages, Mail, Photos and iCloud Photo Sharing, along with access to content in the Apple Apple Store, iTunes Store and iBookstore and iOS 8, offering accessibility features, including settings for low vision and hearing impaired users.
° Custom-built apps specifically for the elderly by IBM Global Business Services for reminders and alerts about medications, exercise and diet, along with direct access to community activities and supporting services such as grocery shopping and job matching.
° Exclusive cloud services of the IBM MobileFirst for iOS platform, for data integration and security, analytics, and management of millions of devices; along with systems integration services and training for Japan Post Group employees.
° Text analytics and accessibility technologies, many invented in IBM Research – Tokyo, including Japanese natural language analysis and tracking to guide seniors and make the experience more natural.
° The nationwide infrastructure of Japan Post Group and its ability to cover the “last mile” to virtually every citizen of Japan. In addition to 24,000 post offices and a workforce of 400,000, Japan Post Group has existing financial relationships with nearly all of the 115 million adults in Japan.
As a percentage of global population, the elderly will increase from 11.7% in 2013 to more than 21% by 2050. Every day, 10,000 people turn 65, and 40%of seniors live alone or with their spouse only.
In Japan, these historic generational shifts contribute to an imbalance in the labor force, a concentration of wealth among people who tend to spend less than other age groups, and significant strain on extended families. Today, nearly 180,000 people in Japan between the ages of 15 and 29 provide care for a family member.
Japan Post Group’s postal operations include the national Watch Over service. For a nominal monthly fee, mail carriers check in on elderly customers and assure families about the well-being of their relatives. That service can now be extended and enhanced with iPad, complementing the in-person monitoring.
Japan Post Group will begin the pilot service in the second half of this year, which will be offered in conjunction with the Watch Over service. The service will expand in stages, ultimately aiming to reach four million to five million customers in Japan by 2020.
Japan Post Group was established in 2007 under the Postal Service Privatization Act in Japan. Japan Post Holdings provides postal, banking and insurance services through three wholly owned subsidiaries, Japan Post, Japan Post Bank, Japan Post Insurance.