New data reveals that almost half of all consumers shop via their phones — and a two-second delay in load time can hurt bounce rates by 103%.
This data comes from SOASTA’s (www.soasta.com) semi-annual “State of Digital Performance” report, which analyzes the performance of retail, media and travel sites. SOASTA gathered 38.3 billion beacons’ worth of data (10 billion user visits) to determine the findings.
The “State of Digital Performance” report also found that the median bounce rate for shoppers using mobile devices was almost 58%, while tablet shoppers had a median bounce rate of almost 45%. SOASTA found that only about 1-in-5 consumers actually make purchases using their phones.
This is important because phones are a critical tool in the browsing process, but there are barriers to completing transitions on mobile sites. SOASTA says that just a 100-millisecond delay in load time can hurt conversion rates by up to 7%.