A new report from Navigant Research (www.navigantresearch.com) looks at the shift in the smart appliances market as a subset of the smart home Internet of Things (IoT) trend, examining factors behind the market growth cycle and providing recommendations to key stakeholders.
While a variety of smart home products like smart thermostats, connected lighting, and smart locks are experiencing a wave of adoption, smart appliances haven’t found the same success. Consumers have mostly avoided smart appliances due to higher price points and a lack of perceived value, but this is starting to change, according to Navigant Research.
“The growing smart home IoT market is helping drive new interest in the typically sluggish smart appliances subsegment,” said Neil Strother, principal research analyst with the research group. “The smart appliance market segment is now ready for a healthy growth spurt over the next decade as appliance manufacturers, retailers, and utilities embrace smart appliances, and then convince buyers of the benefits that include enhanced energy efficiency, improved maintenance capabilities, and greater convenience through connectivity.”
According to the report, with proper focus by industry stakeholders, smart appliances could become a much more robust market segment that benefits both buyers and sellers. Stakeholders should be able to ride the IoT smart home wave, executing on key strategies outlined in the report.