Apple is cutting production of the iPhone 14 Plus less than two weeks after its debut, reports The Information, quoting two unnamed “people involved in the company’s supply chain.”
The article says the tech giant has told at least one manufacturer in China to immediately halt production of iPhone 14 Plus components while its procurement team reevaluates demand for the product. Two downstream Apple suppliers in China that rely on the parts and assemble them into larger modules are also cutting their production 70% and 90% respectively, according to The Information.
This lines up with previous reports. The iPhone 14 Plus is selling lower than expected, according to an Oct. 13 DigiTimes Asia article (a subscription is required to read the entire report). This is despite the fact that the first wave of market responses to the higher-priced iPhone 14 Pro and 14 Pro Max has been enthusiastic, the article adds.
Customers can get an iPhone 14 Plus for US$37.45 a month for 24 months or $899 before trade-in from apple.com/store, in the Apple Store app, and at Apple Store locations. The iPhone 14 Plus is also available through Apple Authorized Resellers and select carriers.
Article provided with permission from AppleWorld.Today