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Salesforce and Apple Expand Partnership, Bringing Augmented Reality, New Capabilities to Service Cloud

Apple Messages for Business in Service Cloud allows customers to get AI-assisted support, schedule appointments, complete purchases, and more. Apple’s ARKit in the Salesforce Field Service mobile app brings augmented reality capabilities to field technicians, helping them resolve service issues more efficiently

Now Salesforce announced an expansion of its partnership with Apple to bring Apple innovations into Service Cloud and Field Service for customers, service agents, and field technicians.

“We’re thrilled to deepen our partnership with Apple, further integrating the world’s #1 AI CRM with Apple’s incredible business devices and apps,” says Ryan Nichols, chief product officer of Service Cloud, Salesforce, in a press release. “These features are helping companies implement cutting-edge technology and augmented reality in a practical way, improving every interaction a company has with its customers.”

Here are the reasons he says it matters:

And are the things that are new in the expanded Apple/Salesforce partnership, according to Nichols:

Apple and Salesforce first announced their strategic partnership at Dreamforce 2018, enabling Salesforce to redesign its app for a native mobile platform with exclusive features on iOS. Since then, the partners have provided tools and resources for millions of Salesforce developers to build native apps with a new Salesforce Mobile SDK [software development kit] for iOS and launched an iOS app development course on Trailhead, Salesforce’s free online learning platform, according to Nichols.

Apple Messages for Business in Service Cloud is generally available today with Service Cloud Digital Engagement. ARKit will be available in the Salesforce Field Service Mobile app in the summer of 2024. The Salesforce Field Service iOS widget will be available in the summer of 2024.




Article provided with permission from AppleWorld.Today
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