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CIRP: About 60% of new Mac buyers in the past year are PC/Chromebook converts

According to a new paywalled Apple Report from Consumer Intelligence Research Partners (CIRP), about half of recent Mac purchases are not made by long-time Apple loyalists, but are instead switchers from PCs and Chromebooks. According to the report:

° About one-third of Mac buyers in the past year were formerly Windows-based PC users.

° Google Chromebook owners represented 16% of new Mac customers. 

° Almost 60% of Mac buyers in the last year were new to the platform.




Article provided with permission from AppleWorld.Today
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