The Jacquemus fashion label has announced it will team up with Apple to capture “La Croisière,” its upcoming Paris Fashion Week coed runway show, using the camera system on the iPhone 16 Pro Max, according to Women’s Wear Daily (a subscription is required to read the article).
In a teaser shared on Instagram that drew thousands of likes in the space of five minutes, a robotized arm holding a smartphone can be seen rolling closer to a dress form to capture up-close shots of a black dress as it spins, the article says.
The WWD articles says that live video will be captured on iPhones due to the device’s cinematic slow-motion feature, and runway photography will also be taken on iPhones. The house said in a statement that the partnership “exemplifies the fusion of fashion and technology, captivating audiences globally. ”
Article provided with permission from AppleWorld.Today