China’s smartphone sales declined 3.2% year-over-year (YoY) in the fourth quarter (Q4) 2024, marking the only quarter in 2024 to see a YoY decline, according to Counterpoint’s Market Pulse Service.
During the quarter, China-based Huawei took the top spot, followed by Xiaomi (also China-based) and Apple. iPhone sales dipped 18.2% year-over-year. Apple had 15.5% of China’s smartphone market in 2024 compared to 17.9% in 2023.
Commenting on the market dynamics, Associate Director Ethan Qi said, “The country’s smartphone market saw a rebound in the first three quarters of the year, with positive YoY growth each quarter. However, momentum began to slow in Q4 as consumers adopted cautious spending behavior.”
Article provided with permission from AppleWorld.Today