For Immediate Release

Adobe Announces Update to Premiere 5.0

Adobe Premiere 5.1, the latest version of Adobe’s award-winning video
editing software, will be available free to registered users

San Jose, Calif., (October 14, 1998) (Nasdaq:ADBE) – Adobe Systems
Incorporated announced today Adobe Premiere 5.1 software, an update to its
award-winning, digital video editing solution. The newest version of Adobe
Premiere offers greatly enhanced performance, core QuickTime 3.0 support
and improved workflow, saving users time and allowing them greater
flexibility and creative freedom. Adobe Premiere 5.1 debuts today at DV
Expo in Los Angeles and will be available to customers by the end of
October.

Adobe Premiere 5.1 enables small video studios, industrial video
professionals, event videographers, and multimedia and Web developers to
create video and easily output it across mediums, from videotape to
multimedia and the Web. Adobe Premiere works together with Adobe
Photoshop, Adobe Illustrator and Adobe After Effects software to provide
an integrated, professional dynamic media solution that enables users to
easily and affordably bring their ideas to life.

“Since its release in May, customer response to Adobe Premiere 5.0 has been
extraordinary. The demand for our video editing solution has exploded as
users want software that puts their work in motion,” said Ron Okamoto,
senior director of product marketing, Adobe Professional Publishing
Solutions. “With the introduction of Premiere 5.1 just months after we
introduced Premiere 5.0, we once again have listened to our customers and
worked quickly to address their requests.”

About Adobe Premiere 5.1
Enhanced Performance
Adobe Premiere 5.1 delivers dramatically improved performance, saving video
professionals significant time and money throughout the editing process:
* Compile time improvements in Premiere 5.1 result in significantly faster
render times for both Preview and Export.
* “Smart” Preview files from the Timeline can be exported from Premiere
5.1, enabling drastically reduced final export times.
* Premiere 5.1 offers multi-threaded performance: transparency takes
advantage of dual processors for faster compile times.
* Users can also work more efficiently within Premiere 5.1, with enhanced
Timeline and Trim window performance that allows for
faster, more precise edits.

QuickTime 3.0 Support
The addition of core QuickTime 3.0 support in Adobe Premiere 5.1 allows
users greater flexibility and creative freedom. Users can easily produce
streaming audio for the Web with QuickTime 3.0 audio compression, which
enables them to export Qdesign and Qualcomm audio formats, among others,
from within Premiere 5.1. Users can also choose to work natively in the DV
format, with the ability to import .dv files from QuickTime into Premiere
5.1. In addition, core support in Premiere 5.1 will allow users to take
advantage of the built-in effects of QuickTime 3.0, with the release of a
QuickTime 3.0 effects plug-in from Adobe later this year.

Improved Workflow
Adobe Premiere 5.1 incorporates a host of user requests that enhance
workflow and productivity. The addition of DPS Perception support not only
improves workflow, but also allows users to take advantage of DPS f/x for
accelerated compiles using the DPS Perception Card, resulting in faster
render times. Preview to RAM allows users to preview their video and see
all applied effects quickly. The incorporation of numerous additional user
requests, such as the ability to define launch settings and report dropped
frames while capturing, contribute to an overall improved workflow in
Premiere 5.1.

Pricing and Availability
Adobe Premiere 5.1 will be available free to registered users of Premiere
5.0 by the end of October 1998. Users who have registered prior to October
1, 1998 will automatically be shipped the free update CD via mail. Users
who have not registered prior to October 1 will have two options for
obtaining the 5.1 update:

1) Go to the Adobe Web site at
http://www.adobe.com/prodindex/premiere/main.html where they can register
and instantly download the free 5.1 update, or 2) Call 1-888-724-4507 to
register their current version and place their order for the 5.1 update CD,
paying only $7.50 for shipping and handling.

About Adobe Systems Incorporated
Based in San Jose, California, Adobe Systems Incorporated develops and
supports products to help people express and use information in more
imaginative and meaningful ways across print and electronic media. For more
information, see Adobe’s home page at http://www.adobe.com on the World
Wide Web.

Press/Analyst Contact:
Jennifer Polanski
Adobe Systems Incorporated
408.536.3341
jpolansk@adobe.com
http://www.adobe.com/

Michelle Jesse
Cunningham Communication
650.858.3848
mjesse@ccipr.com