NEWS — FOR IMMEDIATE RELEASE
NEW MARKET REPORT IS INDUSTRY’S FIRST BASELINE STUDY ON INTERNET DESIGN &
DEVELOPMENT
Highlights…
— The average Web designer/developer is 30 years old, has a college
education, and was hired right out of college (or shortly thereafter);
— While other creative markets are experiencing difficulty attracting
qualified employees, this is not the case in the Web design and development
markets;
— “Internet Design & Development” is available from TrendWatch. For more
information contact Dr. Joe Webb at 401-568-9899 or Mr. Jim Whittington at
415-380-8561, or by e-mail at partners@trendwatch.com.
HARRISVILLE, RI — June 26, 2000 — With hundreds of business Websites
popping up daily, ever wonder who’s creating all these sites? Who’s behind
the Internet design, development and production scenes, paving the way of
the information highway?
The recently published TrendWatch report, “Internet Design & Development
Winter 2000” (the first in a new series), provides the Web design
industry’s first profile by type of shop and it offers a close-up look at
the people who run them and the employees who work there. This first-ever
baseline report provides important demographic information about Web
designers, developers, Webmasters, and major Websites, plus Web
freelancers. This ground-breaking research series will track the growth and
change in these dynamic Web markets.
According to the report, the average Web designer/developer is 30 years
old, has a college education, and was hired right out of college (or
shortly thereafter). Most Web designers/developers cite “incentives” as
important in retaining their employment due to the highly competitive
nature the business.
While other creative markets are experiencing difficulty attracting
qualified employees, this is not the case in the Web design and development
markets. Designers from print and other media are being attracted to the
Web design market each day, plus numerous freelancers and others who meet
cyberspace’s growing demands.
This revealing portrait of the Web-design industry-and its young, cyber
partners/employees–was gleaned from personal interviews with nearly 100
interactive (ad) agencies, Web (technical) developers, corporate (in-house)
Webmasters, major Websites (on-line businesses/portals) and Web design
shops and Web freelanceers. Open-ended questions allowed business owners
and managers to provide details about their companies, situations, and
decisions, as well as the types of services they offer, and the business
challenges and opportunities they face, as well as the type of software and
hardware they use.
As the industry’s significant first step in developing a comprehensive
picture of the Internet design and production markets, the new TrendWatch
report is a valuable tool for management decision-making in this rapidly
growing and ever-changing business environment.
“Internet Design & Development” is available from TrendWatch. For more
information contact Dr. Joe Webb at 401-568-9899 or Mr. Jim Whittington at
415-380-8561, or by e-mail at partners@trendwatch.com.
TrendWatch Website…
Be sure to visit the updated TrendWatch Website at www.trendwatch.com,
sign up for the free TrendWatch Fast Facts e-mail newsletter, view the
TrendWatch Business Indicators, and download the many free articles written
by the TrendWatch Partners.
About TrendWatch…
TrendWatch reports, initiated and published for the past five years have
gained the respect of graphic arts professionals as the foundation for
market-sensitive decision making, and have earned the reputation of
containing the most reliable and timely market intelligence in the graphic
arts and creative marketplaces. Dr. Webb may be contacted at 401-568-9899
and Mr. Whittington may be contacted at 415-380-8561. You can also reach
TrendWatch via email (partners@trendwatch.com) or visit their website
(www.trendwatch.com).
TrendWatch is a registered trademark of TrendWatch. All other trademarks,
registered trademarks and brand names are the property of their of their
respective owners.
Contacts…
Dr. Joe Webb, TrendWatch
401-568-9899
Mr. Jim Whittington, CMC, TrendWatch
415-380-8561
Craig Kevghas, CPR Marketing
978-392-8990
