XPLAIN ANNOUNCES TWO NEW PAVILIONS AT APPLE EXPO, PARIS
– MacTech Central Comes to Paris
– New International Pavilion to Link Developers with European Market
– Exhibit for as little as $1995.
EVENT/SHOW: Apple Expo/Paris 10-14 September, 2002
Paris Expo, Porte De Versailles – Hall 4
Europe’s biggest Mac expo for professionals and consumers
EXPO DATES: Tuesday, September 10 – Hours: 10:00 – 19:00 (7 p.m.)
Wednesday, September 11 – Hours: 10:00 – 19:00
Thursday, September 12 – Hours: 10:00 – 19:00
Friday, September 13 – Hours: 10:00 – 19:00
Saturday, September 14 – Hours: 10:00 – 19:00
Greetings,
Apple Expo, Europe’s premier Macintosh event, returns to Paris, from
September 10 – 14, 2002. Xplain Corporation, (manager of Apple’s Exhibit
Fair at WWDC, MacTech Central, and all of IDG World Expo’s Special Interes=
t
Pavilions at Macworld Expo), will manage two dedicated pavilions at
Europe’s largest Mac show – Apple Expo Paris – with attendees (80,000
strong) hungry for technical products, services, and publications not
readily available to them.
TURNKEY PAVILION EXHIBIT PACKAGES:
1 Developer & Technical Pavilion:
MacTech Central, sponsored by MacTech Magazine, the journal
of Macintosh technology and development, is the premiere place
for all technical products including programming and development,
web development, network administrator tools and services, and
other related developer and high-tech products.
2 International Pavilion:
This pavilion is designed for non-French companies interested
in expanding in the European market. Not only will you get exposed
to customers, but take part in special events designed to introduce
your company to the channel, marketing and European distribution.
If you want to learn about and meet European distributors, this is t=
he
package for you.
This is an amazingly cost-effective offer with a great return on
investment. Xplain has been managing special interest pavilions since 1994
with a proven track record, as well as a model that works for everyone.
With turnkey packages — all exhibitor arrangements can be finalized in a
day, or less, via phone, fax, and email.
Yes, it’s that simple — even for a foreign show.
We invite you to participate in MacTech Central or the International
Pavilion because we believe you’ll benefit greatly by having your
products/services represented in market focus pavilion during Apple Expo in
Paris, France.
Exhibit alongside other developers and highlight your latest products and
technologies during Europe’s biggest Mac event of the year!
MACTECH CENTRAL
—————
STATION PACKAGE COST: US$1,995
STATION PACKAGE INCLUDES:
(1) 1-meter property with display counter
(1) iMac Computer
(1) Internet connection
(1) Header for company ID (text only)
(1) Stool (per station package)
(2) Exhibitor badges (per station package)
Also included, 500 watts electrical outlet (or equivalent),
carpeting, nightly cleaning, and a wastebasket.
INTERNATIONAL PAVILION
———————-
STATION PACKAGE COST: US$2,495
STATION PACKAGE INCLUDES:
(1) 1-meter proper with display counter
(1) iMac Computer
(1) Internet connection
(1) Header for company ID (text only)
(1) Stool (per station package)
(2) Exhibitor badges (per station package)
Also included, 500 watts electrical outlet (or equivalent),
carpeting, nightly cleaning, and a wastebasket.
Access to meeting areas within the International Pavilion
– Step away from your booth for a moment for a private meeting
right at the Pavilion
Apple and Xplain will be inviting European distributors, and others
to meet you at the pavilions and learn more about your products.
This is designed to help you expand in the European market.
You are invited to partake in Apple Hosted, Private Dinner Party
designed to introduce European distributors, services, and
resellers to potential new U.S.- based partners such as yourself.
R.S.V.P — To reserve a turnkey station package for exhibiting in MacTech
Central Pavilion or the International Pavilion at Apple Expo, Paris France,
simply send an RSVP reply mailto:reservations@xplain.com or phone/fax:
Direct: 805-435-1004
Main: 805-494-9797
Fax: 805-494-9798
Apple Expo is centered around villages — each village (pavilion) with a
unique theme. The group of villages, as a whole, will provide an attendee
with a complete overview of the latest Mac technology.
Apple Expo is the most important trade show for Mac products and solutions
in Europe. Now, in it’s 19th year, Apple Expo offers solutions for the
developer and programmer including all high-tech tools, Internet, web,
creative market, small/medium businesses, educators, users of digital
devices, and games enthusiasts.
Europe offers a completely different type of economy than we are used to in
the U.S. There are significant technical products emerging from this market
=2E.. and even more technical needs coming from this market. With Mac OS X,
the market is shaping to be even stronger given the strong Unix/Linux
heritage from Europe.
Don’t miss out on your chance to reserve a turnkey station package in
MacTech Central or the International Pavilion — it’s the most
cost-effective way to exhibit at Europe’s largest gathering of Mac users,
products and solutions.
This year, 80,000 visitors are expected from all over Europe — over 50% of
whom are professional, high-end, technical Mac enthusiasts. In other words,
your target audience! No where else can you get this kind of return on
investment.
We’re excited about Apple Expo/PARIS 2002 and look forward to your being a
part of this amazing opportunity.
Finally, we’re ready to move forward — tell us you’re ready and we can
provide you with the necessary participation paperwork. We will want to get
your contract completed in a timely manner so that you are able to meet the
show guide deadline. However, not to worry, it can be done as quickly as a
phone call, fax and electronic mail — it’s just that simple.
Best regards,
Susan M. Worley
Events Manager
805-435-1004 direct
Xplain Corporation
mailto:reservations@xplain.com
http://www.xplain.com/appleexpo/
Direct: 805-435-1004
Main: 805-494-9797
Fax: 805-494-9798
Please take a moment to review the following highlights:
———————
(1) LOCATION & TIMING:
———————
Show: Apple Expo/PARIS 2002
Venue: Paris Expo, Porte De Versailles – Hall 4
General Information, Phone +33 (0) 1 41 90 48 40
Organizer: Apple Computer/ Reed – Oip
11, rue du Colonel Peirre Avia
BP 571 – 75726
Paris cedex 15 – France
Dates: September 10 – 14, 2002 (Expo is 5 days)
10:00 a.m. to 7:00 p.m. daily
Exhibition Space: 18,000 square meters (Hall 4)
Number of Exhibitors: 250 (2000)
Number of Attendees: 70,000 (2000)
Keynote: 10:00 a.m. on Wednesday, September 26 at the
Palais des Congr=E8s, Porte Maillot, in Paris.
As there are only a limited number of seats,
you should plan to arrive at least 30 minutes
in advance. Seating for visitors with keynote
badges will be on a first-come first-served basis.
————————–
(2) SPECIAL INTEREST AREAS:
————————–
* MacTech Central * is sponsored by MacTech Magazine. This area will
extensively cover the leading developer tools, developer technology and
state-of-the-art Internet, web, and technical solutions for the Mac OS.
* International Pavilion * is designed for any U.S.-based companies
interested in expanding in the European market. Not only will you get
exposed to customers, but take part in special events designed to
introduce your company to the channel, marketing and European
distribution.
————————-
(3) SIGN-UP & PRESS INFO:
————————-
For information and reserving space in MacTech Central contact:
Events Manager: Susan M. Worley
Email Address: mailto:reservations@xplain.com
Direct: 805-435-1004
Main: 805-494-9797
Fax: 805-494-9798
For press information at Apple Expo/Paris 2002 contact:
WHITE OAKS FRANCE
47, rue de Ponthieu
75008 Paris
Press Contact: G. Toussaint
Mailto:gtoussaint@whiteoaks-france.com
Phone: + 33(0)1 56 43 45 00
Fax: + 33(0)1 56 43 45 01
———————————————
(4) MacTech Central & International Pavilion:
———————————————
MacTech Central and the International Pavilion is offering an affordable
station package (even considering your travel costs) so that you can
participate at Apple Expo/Paris for very little money. We have also made
special accommodations with Reed – Oip to simplify your booth selection
process. Contact us directly (in English) and complete your reservations!
If you’re not already exploring the vast marketing and sales opportunities
available in Europe you’re missing the boat. Now is the time to get
involved to have a presence in MacTech Central and/or the International
Pavilion at Apple Expo/Paris, September 10-14, 2002.
Many of you experienced the tremendous exposure in 2000 and know the
benefits of participating first hand. We appreciate your interest and
continued support of our technical oriented showcase.
Cost:
MacTech Central: US$1995
International Pavilion: US$2495
If you’re interested in a larger or more custom presence within MacTech
Central, please send reply mailto:reservations@xplain.com.
————————-
(5) PARTICIPANT BENEFITS:
————————-
All of the sponsors for these pavilions, and their US counterparts, will be
attempting to help you meet the right people to enter the European market.
Realize that entering the European market takes careful planning and a long
term commitment. So, participating in MacTech Central or the International
Pavilion is a good way to get exposure, learn the market, and start down
the path of expanding into Europe.
There is also English information of the keynote, conference and special
interest areas: GO TO: http://www.apple-expo.com
—————-
(6) MARKETPLACE:
—————-
Europe offers a completely different type of economy than we are used to in
the U.S. There are significant technical products emerging from this market
=2E.. and even more technical needs coming from this market. With Mac OS X,
the market is shaping to be even stronger given the strong Unix/Linux
heritage from Europe.
———————-
(7) FREE ONLINE BADGE:
———————-
To receive free the badge of random and permanent access to the show, you
may register online (www.apple-expo.com).
—————–
(8) TRAVEL/HOTEL:
—————–
Universal Currency Converter: http://www.xe.com/ucc/
Note: As of Friday, July 10, 2002
1 US Dollar =3D 1.01312 Euro Dollar
Example: US$100 =3D 103.721 EUR
In order to benefit from preferential hotel rates, and to organize stays in
Paris during Apple Expo, visitors contact :
BSP (Office for Paris Trade Fairs)
By phone: 33 (0)1 43 48 42 19.
By fax: 33(0)1 43 48 45 20
By email : resa@bsp-hotel.com
FROM ABROAD: Rates for packages leaving from the following cities: London,
Frankfurt, Madrid and Rome
