Gateway today announced a new all-in-one computer that is targeting Apple’s iMac head-on and is accompanying the launch with an aggressive print and television advertising campaign. The ads claim the Profile 4 beats the iMac in nearly every respect — Gateway states they had an independent firm do benchtests comparing the two computers. A magazine ad will give the headline “It’s a close contest. Until you turn them on.” Pricing for the new computer starts at US$999.
